Why Carbon


By working in parallel with nature, carbon can be transformed from waste to value, liability to asset, pollutant to resource.


Carbon is fundamental.

Carbon comes in many forms—it makes up our environment, our buildings, even our bodies. 


Climate change is real. 


While carbon naturally cycles through our atmosphere, oceans, and ecosystems, human activity has tipped the scales. Since the 1800s, humans have emitted trillions of tons of carbon into the atmosphere through energy production, transportation, and deforestation. These emissions have caused a disruption in the carbon cycle — ultimately causing climate change. 



TONs of CO2 released into the air from fossil fuels


Even if we stopped emitting today, it wouldn’t be enough.


Climate change is the greatest challenge of our time, and as ambitious as it may seem, we believe it can be fixed.

While many passionate organizations and individuals focus on reducing carbon emissions, climate goals can only be met by removing the carbon that already exists in our atmosphere. Scientists tell us that we need to drawdown carbon from the air and store it away through natural systems and new technologies. 

Some of these solutions, called carbon removal, are already in practice, others are in development, and certainly bigger and brighter innovations are waiting to be discovered. Our goal? To champion these solutions and build an economy that removes more than we emit. 




Much more than mere waste. 


We champion practices and technologies that transform carbon from a liability to an asset. Some solutions harness natural processes to turn carbon into a source of productivity, while others utilize modern technology to turn waste carbon into valuable products. It will take all of these solutions to achieve our goals. 



Natural solutions use photosynthesis to capture carbon dioxide from the air. Photosynthesis draws in carbon dioxide, storing it within sugars, plant fibers, tree wood, and soils. It has successfully stored carbon for billions of years!

Terms you should know: carbon farming, forest restoration, afforestation



Engineered solutions employ technology to capture CO2 both from “point sources,” like coal-fired power plants, and from the air. This captured CO2 is then permanently stored in rocks, building materials, and underground. 

Terms you should know: direct air capture, carbon capture and storage (CCS), carbon mineralization



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Our focus is carbon.

Here at Carbon180, our focus is carbon. We talk about its effects on our planet, the necessity to undo decades of misuse, and its potential as an innovative resource. 

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